Show your glow.

SECTOR
Beauty + Personal Care

ROLE
Strategy Director

TEAM
Not Actual Size

DELIVERABLES
Strategic Insights
Campaign Narrative

Revitalising SheaMoisture as the go-to choice for confident, glowing skin by reconnecting with its core audience and inspiring a rediscovery of its skin cleansing products.

Focusing on deepening the brand’s emotional connection by celebrating its legacy of empowering self-assured beauty.

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Turning everyday routines into acts of personal celebration.

Turning everyday routines into acts of personal celebration.

INSIGHT

Melanin-rich skin is often underserved by the skincare industry. Generic products fail to address unique needs, while social media perpetuates misinformation and misconceptions about skin concerns.

APPROACH

Driving conversion by highlighting SheaMoisture's premium packaging and improved formulas through a campaign that celebrates melanin-rich skin. By connecting radiant, well-moisturised skin to self-love and pride, the campaign transforms everyday shower routines into uplifting rituals of self-expression.