The future is still human.

SECTOR
Finance/Private Equity

ROLE
Strategy Director

TEAM
Poppins Agency

DELIVERABLES
Brand Strategy
Visual Identity
Tone of Voice
Website

Rebranding a Venture Capital firm based in California, who are commitment to customer-centricity, personalised service, and holistic impact.

Utilising customer feedback as the focal point in developing a strategy that mirrors Trousdale's values and mission.

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The equation for good karma.

The equation for good karma.

INSIGHT

It really is about the people, as revealed by customer interviews and surveys, Trousdale's standout quality within the VC landscape is the nurturing of their client relationships.

STRATEGY

Highlighting Trousdale’s emphasis on human ingenuity as a guiding principle, despite the integration of cutting-edge technology. Directly informing design thinking, to shape an identity that symbolises connectivity and reintroduce Trousdale as a trustworthy partner navigating investment landscapes.