Spotify’s new live audio platform.

SECTOR
Tech

ROLE
Creative Strategy Lead

TEAM
Kyra

DELIVERABLES
Cultural Insight
Content Strategy

Spotify acquired Betty Labs’ Locker Room and announced plans to rebrand the app with a broader focus on music and pop culture. They wanted innovative content formats and a roster of talent aligned with its audience.

Partnering with creators to boost traffic, with a key focus on engaging Gen Z.

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Start the conversation.

Start the conversation.

During the fervour of the lockdown era, it was essential to conduct an analysis that scrutinised Clubhouse's strengths and weaknesses, juxtaposed with the rising TikTok phenomenon.

APPROACH

Recruiting creators from various social channels to expand the platform's audience while promoting its integration with Spotify and Anchor.