Seek magic.
SECTOR
Brand + Digital
ROLE
Strategy Director
TEAM
Poppins Agency
DELIVERABLES
Brand Strategy
Employer Proposition
Social Strategy
Visual Identity
Tone of Voice
Website
Aligning the brand identity of Poppins Agency, a London-based brand and digital agency, with its internal culture while broadening its appeal to a more diverse, global audience.
Modernising Poppins' brand image while preserving its core values of creativity and meticulous craftsmanship to resonate with both existing and new audiences.
The opportunity for magic exists in everything.
The opportunity for magic exists in everything.
INSIGHT
Although recognised for quality and innovation, the agency's external perception didn’t reflect the diversity of its client base or the breadth of its creative capabilities.
STRATEGY