Exploring the marathon mindset.

SECTOR
Sportswear

ROLE
Senior Creative Strategist

TEAM
Protein Agency

DELIVERABLES
Creative Strategy
Brand Activation
Visual Identity
OOH Campaign
Digital Campaign

Originally known as a performance brand, On wanted to increase brand awareness and engagement among lifestyle audiences in London and New York.

Delivering a memorable brand experience that would leave a lasting impression.

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A marathon is not 26 miles, it's 26.2.

A marathon is not 26 miles, it's 26.2.

INSIGHT

Lifestyle audiences in London and New York are drawn to unique and immersive brand interactions that align with their active and imaginative lifestyles.

STRATEGY

Blending wellness culture with the arts scene through cultural programming, creative partnerships, and branded Out of Home advertising. Enhancing engagement, fostering community, and celebrating dedication across disciplines to deepen the brand's connection with a diverse audience.