Where the fun begins.

SECTOR
Automotive

ROLE
Strategy Director

TEAM
Poppins Agency

DELIVERABLES
Brand Strategy
Visual Identity
Tone of Voice
Mobile Game
E-commerce Website

Reviving Meyers Manx, the iconic car line that dominated dune racing in the 1960s, repositioning it as a modern lifestyle brand rooted in counterculture.

Honouring the brand's heritage and cultural significance in California while embracing the freedom associated with driving.

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Where the fun begins.

Where the fun begins.

INSIGHT

The Meyers Manx is a fun to drive as it looks. It resonates with dune racing enthusiasts who value the carefree spirit of the 60s, prioritising candid enjoyment in their driving experiences.

STRATEGY

Embodying the brand's rebellious ethos, by rejuvenating the spirit of a vintage Meyers Manx campaign. Balancing iconic heritage with contemporary appeal to ignite nostalgia and resonate with the audience.