Uncovering trends and actionable insights for Meta.

SECTOR
Tech

ROLE
Strategy Director

TEAM
It’s Nice That

DELIVERABLES
Research + Insights
Visual + Talent Recommendations

Exploring the evolving landscape of dating and romance for young adults (YA) across online and offline spaces, with a focus on dating apps, social media, and creative expression.

A deep dive into YA dating trends, exploring their attitudes, behaviours, connections with each other, and the creators and artists they resonate with.

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Communities are globally fragmented and borderless.

Communities are globally fragmented and borderless.

APPROACH

A phased research methodology involving desk research began with a broad exploration of post-lockdown dynamics. This included scanning social platforms and dating apps to understand their roles, analysing visual trends and identifying relevant artists, and examining competitor strategies. The findings were consolidated into actionable recommendations and creative frameworks.