Better starts now.

SECTOR
FMCG + Logistics

ROLE
Strategy Director

TEAM
Poppins Agency

DELIVERABLES
Brand Architecture
Brand Strategy
Visual Identity
Tone of Voice
E-commerce Website

Streamlining the structure and rebranding iPower, a publicly listed corporation with a diverse portfolio of brands, with the goal of maximising their potential and presenting a simplified brand image to investors.

Aligning iPower's overarching business approach with the unique personalities of its brands, to foster a unified brand language and cohesive suite of brands.

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Better starts now.

Better starts now.

INSIGHT

iPower's ethos revolves around leveraging data and streamlined processes to enhance daily living, while upholding integrity and fostering trust through transparent practices.

STRATEGY

Incorporating everyday ease into every brand element, from the simple identity to the relaxed tone of voice, every touchpoint embodies a commitment to enhancing customers' day-to-day lives with universal delight. A cohesive synthesis of the brand that led to a 100% increase in share price.