An iconic story, retold.
SECTOR
Luxury Automotive
ROLE
Strategy Director
TEAM
Poppins Agency
DELIVERABLES
Brand Strategy
Social Strategy
Visual Identity
Tone of Voice
Website
Rebranding Hemmels, a renowned British business specialising in the restoration of classic vintage Mercedes cars, to align with their unique approach to service and exceptional craftsmanship.
Offering a tailored, high-touch experience that goes beyond the transactional to create a lasting emotional connection.
An iconic story, retold.
An iconic story, retold.
INSIGHT
Hemmels is known for preserving classic Mercedes cars, catering to clients who desire more than just restored vehicles - they seek genuine, immersive experiences. Among these classics, the Mercedes Pagoda holds a significant spot, boasting a rich history rooted in popular culture.
STRATEGY
Prioritising storytelling to celebrate the history and culture of each vehicle, whilst empowering customers to craft their own brand narrative. Creating a personalised and emotionally resonant tailored experience for those who share a passion for classic Mercedes heritage.
