Hidden Heddon

SECTOR
Hospitality

ROLE
Strategy Director

TEAM
Poppins Agency

DELIVERABLES
Brand Strategy + Naming
Social Strategy
Visual Identity

Developing a new brand for an intimate cocktail bar on London's Heddon Street for Gordon Ramsay Restaurants, ensuring it appeals to a diverse audience and is optimised for midweek appeal.

Striking a balance between the luxury associated with Mayfair's hotels and the relaxed vibe of Soho's bars and pubs.

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HDN.

HDN.

INSIGHT

Recognising that the bar experience begins with the name, the unique location required a name that could seamlessly blend the contrasting surroundings.

STRATEGY

HDN was named and designed to attract a diverse clientele - shoppers, workers, and tourists - offering an accessible yet elevated feel that complements its prime location and aligns with the group's other establishments.