Make bold moves.

SECTOR
Professional Services

ROLE
Strategy Director

TEAM
Wolff Olins (NYC)

DELIVERABLES
Brand Refresh
Brand Positioning
Employer Value Propositon

Conducting targeted interviews and performing strategic research to redefine the brand positioning and employer value proposition for the global law firm Freshfields Bruckhaus Deringer.

A refreshed brand narrative that positions the firm as equally ambitious and transformative as its employees and their commitment to excellence.

Setting new standards in law.

Setting new standards in law.