Don’t even think about it.

SECTOR
Fashion

ROLE
Strategy Director

TEAM
Poppins Agency

DELIVERABLES
Brand Strategy
Visual Identity
Tone of Voice
E-commerce Website

Branding Cham, a ready-to-wear fashion line prioritising ease and versatility. Offering quality, adjustable mechanisms and adaptable fabrics to build a capsule wardrobe. Guiding consumers with smart investment pieces.

Playing on the brand's ability to carefully consider colour/tone, fit, and fabric so that customers don't have to.

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Don't even think about it.

Don't even think about it.

INSIGHT

This audience segment is looking for a brand that feels like a trusted companion, offering easy dressing and instant comfort without, without a thought.

STRATEGY

Embodying an approachable, effortlessly cool personality and aesthetic reminiscent of a 90's supermodel or a relatable modern-day influencer. Seamlessly integrating Cham’s emphasis on ease and versatility into the brand persona.